The Johnson & Johnson Credo
We believe our first responsibility is to the doctors, nurses, and patients,
to mothers and fathers and all others who use our products and services. In
meeting their needs, everything we do must be of high quality. We must constantly
strive to reduce our costs in order to maintain reasonable prices. Customers'
orders must be serviced promptly and accurately. Our suppliers and distributors
must have an opportunity to make a fair profit.
We are responsible to our employees, the men and women who work with us throughout
the world. Everyone must be considered as an individual. We must respect their
dignity and recognize their merit. They must have a sense of security in their
jobs. Compensation must be fair and adequate, and working conditions clean,
orderly, and safe. We must be mindful of ways to help our employees fulfill
their family responsibilities. Employees must feel free to make suggestions
and complaints. There must be equal opportunity for employment, development,
and advancement for those qualified. We must provide competent management, and
their actions must be just and ethical.
We are responsible to the communities in which we live and work and to the
world community as well. We must be good citizens-support good works and charities
and bear our fair share of taxes. We must encourage civic improvements and better
health and education. We must maintain in good order the property we are privileged
to use, protecting the environment and natural resources.
Our final responsibility is to our stockholders. Business must make a sound
profit. We must experiment with new ideas. Research must be carried on, innovative
programs developed, and mistakes paid for. New equipment must be purchased,
new facilities provided, and new products launched. Reserves must be created
to provide for adverse times. When we operate according to these principles,
the stockholders should realize a fair return.